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Get Your Short Film Into Big Festivals | Independent Film Blog

INTERVIEW
TIFF SHORTS PROGRAMMER MAGALI SIMARD

Aspiring filmmakers who produce short films usually have one goal in mind.  Festivals.

One of the biggest festivals in the world is the Toronto International Film Festival.  A massive gathering of some of the biggest stars, filmmakers and the up and coming artists of tomorrow.  Getting your short film into a major festival like TIFF can be absolutely huge for people trying to make their mark in the industry.

But what does it take to get your film accepted?  What do selection committees and programmers look for?

As an independent filmmaker myself, I decided to find out what it takes to get a short film into TIFF.  So I contacted the festival and was granted an interview with Magali Simard.  It’s her job to help decide which films are accepted into the prestigious festival so there is no better person to ask.  Her wonderful responses offered a unique look inside the process including a number of great tips and helpful advice.

So how do you get your short film into a major festival?

Here is an exclusive sneak peak behind the scenes from someone who has seen a TON of shorts and knows what it takes to get accepted.

Special thanks to Magali Simard and TIFF.

Can you briefly summarize the overall selection process for short films?

The Festival is in September, and filmmakers get to submit to us between February and May, by filling our form online through Withoutabox and sending us their films. We make our decisions in July and announce our selection in August.

What’s the first thing you look for in a short?

Maybe it goes without saying, but we look for excellence! Some films achieve high levels of production value, but if the content isn’t there, it just isn’t. It’s about artistic value, originality, execution. We see over 600 short films in couple months, so a film needs to stand out.

What are the most common mistakes filmmakers make?

There are so many steps to making a film – things can go wrong on so many levels. I’d say a recurring mistake is overwriting. The image usually conveys enough. It’s important to trust that the audience will be able to understand and absorb things without having to hammer it over and over.

In your experience, what is the ideal length of a short?

It really depends on the subject. The best run time is the one that is appropriate for what the film needs to achieve. Cutting back is hard for filmmakers, it’s their material and it’s hard to let go of some of it during the editing process. This past Festival we had a 1:30-minute short, and a 30-minute short. They were both wonderful, and time-appropriate.

Does a movie shot on film have a better chance of being accepted than one shot on a lower quality format?

 

Certain subjects are rightfully approached with a less polished look, and it serves them well. There’s something to be said about the ever changing formats people use.  Just about anyone can make a film, and it creates a ton of new content. Some great, some not at all, but the bigger the pool of production, the more chances good things can come out of it. Nothing should be limiting people from going ahead with their projects.

What would you say is the number one reason that a film is rejected?

Some films nearly make it, we have a certain amount of slots, and it’s heartbreaking to reject some excellent work, but it’s the nature of the beast. Others are not close to making it, of course. Films fail to impress for as many different reasons as they succeed. Concept, plot, character, and aesthetic – you basically need everything to come perfectly together. Yes, bad production can hurt a film, but so can a bad script, bad dialogue, untimely editing, choppy acting, etc.

Each festival usually asks for a submission fee which can add up quickly for many indie filmmakers.  Would you say it’s better to enter only the biggest festivals, the smaller festivals or a combination of both?

For short films, the Festival circuit is vital. So I suggest investing in those submissions but it’s not about submitting just anywhere – there thousands of festivals. Filmmakers should research the places they submit to and see the kind of selection they usually tend toward. Some festivals are more niche and that can be an advantage depending on the film at hand.

What advice would you give aspiring filmmakers before they begin their projects? What would you say to those who have submitted their films but have yet to be accepted?

Keep on submitting. Having your film(s) seen by programmers is invaluable. As a programmer, I want to follow filmmakers’ careers, see what they are up to, how they develop from year to year. Without the submissions, it’d be nearly impossible to track so many. Also: you can have a word with programmers after the submissions process to get some feedback. And festivals talk to each other, and if your name’s not out there, it’s kind of impossible to have it discussed. Keep’em coming.

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Rookie Photoshop For Movie Nerds | Movie Blog

These days, you have to be able to promote your films online.  It’s impossible not to.  You don’t need a massive budget to have websites, blogs, twitter accounts, Facebook updates, Youtube videos, posters, artwork and more for your films.  It’s a free and effective way to get yourself out there.  When it comes to promotional materials, you can do a lot with very little.  The only thing you really need is a vision, a copy of Photoshop (or a graphic designer friend) and a lot of patience while you learn.

Years ago, I decided to teach myself Photoshop.  I wanted to create websites, posters and other related promotional materials for 17 West’s projects.  What started as a simple website soon turned into 4 including a blog that would promote them all.

That’s when my addiction started.  Each new item needed to have a logo or an image attached.

But I’m not a graphic designer.  So I had to rely on tutorials, books and blogs about design to see what was possible.

Obviously, all the research and practice paid off as I’m confident that my design work doesn’t suck.  I’m not saying I’m a pro because I’m not.  I don’t know color theory or overall composition techniques.  I don’t really consider things like balance and other rookie mistakes designers make.

But I know enough now to create images that help direct people to the content I want them to see.

It all starts with a challenge.

Find something you like and try to duplicate it.  You’ll never know unless you try!

The image below is from a hockey game I was watching recently.  I liked the look of the image and decided to see if I could make one myself.  The result is my new Movies image above.  I think I got it pretty close.

However, it’s not enough to simply copy another designer’s work.  What’s the point if you don’t bring anything original to it?

So while the Movies image is pretty close, I took the new techniques I learned and applied it to this image:

The Athletic Nerd Movie Reviews

And this one…

The Athletic Nerd Movie Blog Wouldn't It Be Awesome

And this one…

17 West Productions Independent Film Updates

These new banners are another leap forward for me in terms of techniques and overall detail.  My work is getting more and more realistic but I still believe I can be better.

Who knows what image will inspire me next.   I’m always on the lookout for something new to try.  Especially when 17 West isn’t in production on a new film. (That’s going to change pretty quickly though)

If you don’t have a home on the internet to show off your work and can’t afford to pay someone to do it for you I recommend the following.

1. Start a blog

You don’t need a heavy background in web development to get a site online these days.  I recommend WordPress and a good free theme to get you started.

2. Customize

Make it your own.  Look at other movie blogs for examples.  Set yourself a part from the rest.  Be unique.

3. Learn Photoshop

You don’t need a course.  All you need is an internet connection to access tutorials and a little dedication.  It’s frustrating at first when your images don’t turn out the way you hoped but power through it.  Eventually you’ll surprise yourself.

4. Find inspiration and run with it.

Continue to learn new techniques and apply it to new film projects you are working on.

5. Repeat Step 4 keep evolving!

I’ve been addicted to Photoshop for about 5 years now.  Recently, I started reading Advanced Photoshop Magazine and realized just how much more there is to learn.  To some that would seem daunting but I think it’s exciting.

6. Don’t Forget Your Movies!

I’ve spent the last few days messing with Photoshop but it’s time to switch gears back to Screenwriting.  These skills are worthless if you don’t have anything to promote!

Further Reading:

Photoshop: A Cure For Writer’s Block?

Creating Concept Art For Your Screenplay

Does This Poster Sell My Independent Short Film?

2010 Web Design Recap: Promoting Your Films Online

Photoshop & Low Budget Short Films

The Beginner’s Curse: Website Redesigns

The Evolution of the 17 West Logo

http://jaymckinnon.com/blog/filmmaking/does-this-poster-sell-my-independent-short-film
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2010 Web Design Recap: Promoting Your Films Online

2010 was a busy but fun year when it came to the wonderful world of web design.

I still consider myself a novice designer but I’m proud of the knowledge I’ve gained and the way my sites have evolved.

I have a lot left to learn but the 17 West Network of web sites have never looked or functioned better.

At the end of the day, the sites HAVE to promote our films and I think the new designs reflect that.  There is no point to introducing a flashy new design if it doesn’t accomplish what it’s supposed to.

Each site has a specific purpose.  At the beginning of 2010, I set out to define that purpose and the sites grew from there.

It started with the redesign of ERICGAMACHE.COM

Click here to read more about the launch.

The simple design is meant to highlight Eric’s directing and producing skills.  His site was never meant to be based on daily content so I was free to design something simple.

While I built the design in Dreamweaver, I learned a lot about organization and coding.  I got better at planning my designs so I could build them efficiently.

This was an eye opening lesson because my next project would be a massive amount of work.

The New 17WEST.CA!

Click here to read more about the launch.

17 West Productions Toronto Production Company

It was bound to happen sooner or later.  I avoided it as long as I could but I knew that 17west.ca was going to have to be rebuilt from scratch.

I had spent more than a year updating the graphical look but never stopped to consider what I REALLY needed the site to be.  Originally, it was going to be the home of our films and my own personal blog.

This was before I knew how incredible content management systems were. (Like I said, I’m still new to this.)

I made the decision late in 2009 to separate my blog from the site and The Athletic Nerd was born.

While this was a fantastic decision, I was left with a broken 17 West Home page that didn’t fully integrate with our other sites.  It lacked functionality.  It lacked updates.

So I started over and now, 17WEST.CA is better looking, loads faster and most importantly, it promotes our movies better.

When you reach our home page you have no other option than to dig deeper and learn more about our projects. (I hope.)

Not only that, I’ve added in countless ways to learn more through this blog.  They compliment each other nicely now.

I was left with a problem…

My own portfolio site suffered from the same problems…

The New JAYMCKINNON.COM

Click here to read more about the launch.

My final mission of the year was to finish updating our third site with blog integration and all the other lessons I learned throughout the year.

You Learn By Trying

The result is 3 brand new websites that work together to provide as much information as possible to those who seek us out.

It’s insane to think about all the design work I had to do in addition to updating this blog everyday WHILE writing new projects AND editing our latest short film…

It was a lot to balance but thankfully, 2011 will be a quiet one when it comes to web design.

My focus is now completely on creating new films so these new sites have something to promote.

The infrastructure is complete.  It’s time to see this network in action.

Bring on 2011!

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The New WWW.JAYMCKINNON.COM!

December 10th, 2010 | Posted by jasonmckinnon in 17 West | Design | Technology | Web - (0 Comments)

Finally, I’m happy to say I’m finished with redesigning websites for a while.

In the last year, I’ve now completely redesigned all of our websites while continually updating The Athletic Nerd.

Visit the new look www.17west.ca here
Visit the new look www.ericgamache.com here

The final step was refreshing www.jaymckinnon.com.  The site is the main home of The Athletic Nerd but also showcases my own projects as well as 17 West Productions upcoming films.

The new look is fairly similar to the old but a lot cleaner and easier to navigate.  It’s also a lot easier to contact me with the new social bar located at the top of the page.  All in all, I think it’s a lot better and DEFINITELY loads faster than the previous version.

I’ll have a full web design recap as part of my 2010 Year End series which begins next week.

Click the preview image below to check out the site and let me know what you think!

jaymckinnon.com jason mckinnon professional editor independent filmmaker, screenwriter

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17 West Productions Toronto short film

Producing independent short films is fun.

Marketing them yourself without any training at all can be stressful.

Honestly, I don’t know a lot of the fundamentals of graphic design.  I’m not a trained Photoshop expert.  I don’t have a degree in marketing with a large list of clients who depend on me to sell their products.

I’m neither of those things.

But I work for free and when you have a production company that’s just beginning to pick up steam, you have to do the best with what you have.  Producing low budget short films is challenging enough.  There aren’t many budgets that allow for marketing expenses when you are just starting out.

I’ve been teaching myself design and Photoshop for years so I at least know a little.  I’ve gone through countless books, websites and tutorials picking up as many techniques as I can.  So far, I’ve designed 4 websites and a lot of promotional material for our films.

With our latest short film still in post production, it’s time to start thinking about the best way to sell it to the masses.

It started with a poster:

The Climb Short Film 17 West Productions

Visit The Climb’s Home page here.

The poster is fairly straight forward. 2 unhappy main characters in a less than inviting environment.  A title that stands out.  No doubt there are probably issues with the overall composition but I quite like this poster.

We shot the film in May and I’m still trying to free up as much time as possible to get it edited and ready to be seen.  It’ll take a while yet but the process is as fun as ever.

I’m a huge fan of launching Final Cut Pro and losing track of time editing a movie.

Still, I wanted to make sure to start promoting the film so it doesn’t appear that I’m lazy.

After a few months, I decided to start messing around with a different style of poster.  Just to see what I could come up with.

The Climb independent short film from 17 West Productions

Does this poster sell my short film?  Do either of them?

These are the questions of uncertainty I’m forced to deal with on a daily basis.  It’s been the same way for each and every poster I’ve designed over the years.

My goal at first was to produce material that didn’t suck.  I think I can confidently state that neither of these posters are terrible but will they do the job?

Do these posters encapsulate The Climb?

The beauty of handling the post in house is I have all the time in the world to produce posters, ads and trailers.  I can keep going until I’m 100% confident in what I produce.

First and foremost, the movie has to be good.

The next step is to convince other people.

At the end of the day, it’s all about creativity and inspiration.

In other words: Fun.

Looking to watch movies online?  Check out Lovefilm.com’s new online streaming service.  A pretty sweet site with thousands of movies that you can watch anywhere and any time.

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